Skip to content To create an Instagram account, you can use the app on your iPhone or Android or visit Instagram.com on a computer (Windows or Mac). Start by selecting sign up, then use your Facebook or an email to proceed. If you have an existing account, use Accounts Center to keep your profiles connected for better experiences across social media networks. Once done,
set your profile as personal or professional, depending on your goals.For those wanting to grow their brand, a Business or Creator account unlocks features like post scheduling, paid ads, and analytics tools to track sales and revenue. These essential tools help users—including retailers, service providers, and local brands—expand their audience and gain awareness.
Set your category, add contact information, and choose whether to display or hide details. With 500 million people scrolling idly daily and 81% using the platform for product discovery, having a strong visual identity is key to boost engagement and leverage powerful insights for monetization and growth.
How To Create Instagram Page – Killer Instagram Page ( 2024)
What is an Instagram business account?
An Instagram business account is a special type of professional account designed for brands, businesses, and creators. Unlike a personal user profile, it offers a clear distinction with exclusive features that help you engage with your audience effectively. You can post high-quality content, access insights to track performance, and use the ad system to reach more people.
For those selling products, the shopping tool makes it easy to showcase and sell directly through the platform.Many artists and influencers also choose the Creator account, which provides a similar suite of tools with added flexibility. Subscriptions allow followers to support their favorite creators with exclusive content.
Both business and creator profiles make it easier to grow a brand and connect with the right audience while taking full advantage of the available marketing tools.
3 types of Instagram accounts
When creating an Instagram page, it’s important to understand the difference between the three types of accounts: personal, creator, and business. Each serves a unique purpose, so choose the right one based on your goals. The personal account is the default for individuals who want to share moments with friends and family. However,
if you’re an influencer, content producer, or creator, switching to a creator account unlocks tools tailored for content growth, like advanced analytics and messaging filters.For brands, companies, or anyone selling products or services, the business account is ideal.
It offers features like access to insights, ads, and shopping tools, which are essential for meeting business needs. From my experience, selecting the correct account type early on saves time and helps you leverage Instagram’s full potential.
Which Instagram Account Type Should You Choose?
If you’re starting a personal page but want to monetize or build a brand, it’s ideal to convert to a business or creator account. For founders like Cassey Ho, who launched Blogilates and later her activewear line PopFlex, switching to a professional account allowed her to maintain a strong branding focus while dedicating her content to fitness and lifestyle.
Similarly, influencers like Katie Sturino, the founder of Megababe, use their platforms to promote body positive messages and diversity, showcasing how a branded account can benefit your following. Whether you’re an influencer, creator, or business, this move gives you distinct tools to post, engage, and continue growing your followers.
Steps to Set Up a Business Account on Instagram
To create a business account, open the Instagram app on your iOS or Android device, tap your profile picture at the bottom right, and go to settings. From the hamburger menu at the top, scroll to switch to a professional account. Next, select a category that best define your field, like artists, retailers, or service providers, and enter your contact details such as email, phone, or WhatsApp for faster communication with customers.
You can also connect an existing or new Facebook Page (optional) to access Meta tools like ads and insights. Once completed, your account will display a public label, making it easier for shoppers to trust your brand. This step-by-step guide takes just a few minutes and unlocks features like promoting posts, analyzing content, and increasing your exposure to audiences.
Why Switch to a Creator Account?
If you’re an influencer, artist, or public figure, switching from a business or personal account to a creator account unlocks unique features tailored for growth. To make the switch, tap the menu in the upper right corner of your profile, go to settings, and follow the steps to change your account type.
This gives you access to advanced tools like monetization options, subscription features, and better controls over your commercial content. Unlike businesses, creator accounts also allow you to use restricted audio tools, making it easier to stand out. From my experience, this small change can significantly enhance your Instagram strategy.
How to Add a New Business Account to Accounts Center
To link your new business account, start by logging into your Instagram profile and toggle to the menu in the upper right corner. From there, go to settings, select Accounts Center, and follow the steps to add or remove accounts. This allows you to connect Meta platforms like Facebook and manage multiple pages or profiles seamlessly.
Be cautious when switching from a personal to a professional account, as you might lose access to certain features if not done correctly. Adding your account to Accounts Center simplifies management and ensures smoother transitions between platforms.
How to switch your creator account to a business account on Insta
How to create a new Instagram account
- Download the Instagram app from the App Store (for iPhone) or Google Play Store (for Android).
- Once installed, tap to open the app.
- On the login screen, select Create New Account.
- Enter your email address or mobile number, then tap Next.
- A confirmation code will be sent to your email or phone—enter it to verify your account.
- Add your birthday (this is required for age verification).
- Choose a username—this could be for business, pet, or personal use.
- Read Instagram’s terms and policies, then agree to them.
- You can skip adding a profile picture or first post for now.
- Tap Done, and your new Instagram account is ready to use!
Also Read: Personal vs Business Account
Business vs. Creator Accounts: What’s the Difference?
Business accounts are designed for retail stores, franchise networks, local outlets, brands, and service providers. They offer unique tools like call-to-action buttons, contact details, and location features, making it easier for customers to shop, book services, or send an email. These accounts also allow you to sync with third-party tools,
tag products in posts and stories, and analyze performance with detailed demographics such as website clicks, impressions, and reach. For marketing purposes, business accounts can create paid ads and sponsor content, giving brands a competitive edge.
On the other hand, creator accounts are tailored for public figures, photographers, artists, and influencers. While they have fewer features for advertisements, they excel in content planning and shopping-related features.
Creator accounts allow you to display previews of products, schedule content in advance, and highlight your story in your bio. They also provide performance analysis, but with a focus on audience engagement rather than retail metrics.
From my experience, the choice between business and creator accounts depends on your goals. If you’re a brand or local business, a business account is recommended. But if you’re a content creator or artist, a creator account offers the flexibility and tools to showcase your work effectively.
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