How to make money on Instagram

Turning Instagram into income is possible in several ways: brand collaborations, direct product/service sales, ads and bonus programs (e.g. Instagram Bonus). This guide covers the basics.

When it's useful

• When you have an engaged audience (not just followers, but comments, shares, purchases).
• When you're ready to treat Instagram as a business channel – content, consistency and measurement.
• When you're open to collaborations, sales or ads depending on your niche.

Steps toward Instagram income

1. Build a relevant audience – Followers interested in your niche (beauty, food, fitness, lifestyle, etc.). Quality beats quantity. Read How to get more followers on Instagram.

2. Convert to Business/Creator profile – Needed for Story links, advanced Insights and "Content creator" category. Read How to create a business profile on Instagram.

3. Define income sources – Collaborations (paid post/Reel/Story), sales via bio link, shop or ads (if it fits).

4. Offer value to brands – Prepare a media kit (stats, content samples) and basic rates. Reach out to brands or use platforms like Brado Brand.

5. Stay authentic – Work only with brands and products that fit you. Followers sense fake ads – it hurts long-term income.

6. Track Insights – See what drives engagement and sales, and double down on what works.

Common mistakes

• Focusing only on follower count – Brands look for engagement and sales, not just numbers. Build an audience that engages and buys.
• Taking every collaboration – Irrelevant collabs hurt credibility. Fewer, better deals are better.
• No business profile – Hard to charge and look professional without Insights and Story links.
• No clear pricing – Without clear rates it's harder to negotiate. Set a price range per post/Reel/Story.

Summary

To make money on Instagram: build an engaged audience, convert to a business profile, define income sources (collaborations, sales, ads), offer value to brands and stay authentic. It takes time – consistency and measurement help.

Next steps

• How to do brand collaborations on Instagram – collab basics
• How to get more followers – audience growth
• How to create a business profile – professional setup