Why the Story link isn't available

"I don't have a link in my Story" – In most cases the reason is that your account is personal. Links in Stories are only available on Business or Creator accounts. Here's why and what to do.

When it happens / why it happens

• Personal account – On Instagram, the Story link is a professional feature. Regular (Personal) accounts don't see "Link" or "Add link" in Stories.
• New account – Even after opening an account, without converting to professional – no link.
• Region or version – In some regions or versions there are limits. Make sure the app is updated.

What to do – step by step

1. Check account type – Settings > Account (or Account). If it says "Personal" or "Personal account" – no Story link.

2. Convert to professional account – Settings > Account > Switch to professional account / Switch to professional account. Choose a category and Business or Creator. Conversion doesn't delete content or followers. Full guide: How to create a business profile on Instagram.

3. Creator if you don't have Facebook – If Instagram requires a Facebook page for Business and you don't have one – choose Creator. You get Insights, Story link and category without connecting Facebook.

4. After conversion – Create a Story. On the edit screen tap the sticker icon or "Add link." A field appears to enter the URL. How to add a link to your Story.

5. If it still doesn't appear – Make sure the app is updated. If it's updated and still missing – try logging out and back in or check if there are regional limits.

Common mistakes

• Looking for "Link" in the main menu – The link appears inside a Story when adding a sticker/link, not in Settings.
• Thinking you need X followers – There's no follower requirement. Only a professional account type.
• Insisting on Business with Facebook – Creator gives you the same Story link without a page.

Summary

You can't add a link in your Story on a personal account – only on Business or Creator. Convert via Settings > Switch to professional account, choose Business or Creator, and after conversion "Link" appears in Stories.

Next steps

• How to create a business profile on Instagram – conversion
• How to add a link to your Story – using the link