How to write a great Instagram bio

An Instagram bio is the short text that appears under your username on your profile. You have only 150 characters – so every word matters. A good bio explains what you do, who it's for and why people should follow (or tap the link). This guide shows you how to write a bio that works.

When it's useful

• When you're opening a new account or upgrading an existing profile.
• When you want visitors to quickly understand what the account is about.
• When you want to increase conversions to your link (sales, signups, etc.).

Steps to write a great bio

1. Start with one clear sentence – "Teaching smartphone photography," "Quick recipes for kids," "Fashion consultant." The core message first.

2. Add value or promise – What will the follower get? "Tips every day," "15-minute recipes," "Style inspiration." A short sentence that complements the first.

3. Add a call to action (CTA) – "Tap the link to download," "Questions? DM," "Join the newsletter." Increases conversions if you have a link.

4. Use emojis sparingly – One or two emojis can break up text and add tone. Too many in 150 characters looks cluttered.

5. Match your audience – Language and tone that speak to your target audience (professional, fun, family). Check what fits your niche.

6. Check length – Make sure you stay within 150 characters. If it gets cut off – shorten or remove filler words.

Common mistakes

• Empty or too generic bio – "Living life 🌈" doesn't tell visitors what the account is about. Give information that sets you apart.
• Only emojis – Emojis alone don't explain. Combine with clear text.
• Link without explanation – If you have a link, explain in the bio what they'll find ("Download guide," "Shop," "Sign up").
• Keeping an outdated bio – After a campaign or change of direction – update the bio accordingly.

Summary

Write a great Instagram bio with one clear sentence about what the account is, a sentence on value or promise, and a CTA if you have a link. Use emojis sparingly, match your audience – and stay within 150 characters.

Next steps

• How to create a business profile on Instagram – strengthen your profile
• How to change your target audience – bio and content for the right audience
• How to change your business category – category under your name